°Gelst provides bid support along the entire buyer trajectory from securing first place in the final round all the way to organising how to make a comeback. The clarity that comes with this provides many ‘aha’ moments for the bidding team and newfound confidence that comes with being well prepared. Ideally, a sales team would run a short win/loss review program first. If time doesn’t allow for this, our previous reviews of similar situations provides direct and useful input in all of the procurement phases.