°Gelst helps B2B organisations develop an account-based, client centric approach which expands sales opportunities by engaging with the right decision makers – at the right time. We apply our deep expertise in understanding how buyers decide to go for a project and how they set themselves up to determine the type of solutions provider they will bring in to achieve their goal. We work with professional service firms and industrial companies seeking to align their marketing and sales efforts to help their clients accelerate the knowledge of their problem before and after they begin shortlisting their options.
°Gelst helps its clients to plan, support and manage initiatives including: collaborative client workshops, quarterly results business planning, commercial due diligence, win/loss reviews and buyer insights, bid support and orals coaching, account planning and content development.
Business Growth Acceleration
Helping your client buy is made easier if you can work together to map out the programme’s outcomes and how to achieve them. Based on its extensive primary research with buyers, °Gelst works with your team to plan and facilitate workshops with the buying team.
Strategy is good. Concrete planning to delivery on your objectives is better. In interactive sessions, °Gelst works with your team in a structured, outcome-oriented and collaborative way to define and prioritise the programme required to achieve your goals in the upcoming 10 quarters.
Sales and Marketing
Learning from your bid successes and failures is paramount to improve your chances for future opportunities. °Gelst meets with your bidding team and the buying team and provides utmost clarity on what happened in a constructive, detailed and actionable way. Our team has reviewed hundreds of deals from $5-200 million in over 30 countries.
°Gelst provides bid support along the entire buyer trajectory from securing first place in the final round all the way to organising how to make a comeback. The clarity that comes with this provides many ‘aha’ moments for the bidding team and newfound confidence that comes with being well prepared. Ideally, a sales team would run a short win/loss review program first. If time doesn’t allow for this, our previous reviews of similar situations provides direct and useful input in all of the procurement phases.
°Gelst helps you get into the race or enhance your standing with at a prospective customer by ensuring that you are in the consideration set for the most relevant programmes – not only the types that you’ve been delivering to date. Our experience with both buying and bidding teams is critical to marketing teams who often prepare the ground to position your firm more broadly as an approachable, collaborative expert.
°Gelst supports major marketing and sales programmes with very targeted, large customer focus to develop strategic content development capabilities. Our content development team (copywriters, translators, copy editors) works with your marketing and sales teams to ensure the content aligns with your strategy and is relevant for your target audience. The ‘relevance’ of your content is key to standing out from the competition and begins with using timely and project-appropriate content as a major strategic element when approaching target accounts.